"Okay, marketing platform: get it printed!"
Order portal for printed matter - in one piece and in portions
Boxes of brochures, flyers, forms – and moving everything by hand as required? There are more elegant solutions. You can use a marketing portal to provide the printed materials you need for the market. Wherever it is needed, your customers initiate printing and delivery and receive the finished products directly from the print shop shortly afterwards.
All modern personalization options are available to you:
- for your customers by providing them with exactly what is of interest to them – even in quantity 1 as an individual, bound, personally addressed reader that your team compiles in the portal.
- for your sales people by imprinting their names, personal contacts and perhaps even greetings. Shotgun is a thing of the past: now it’s finally time to take precise aim!
How does a print platform work?
You manage all print products centrally and define the combination of uniformity and customizability. Regardless of how you decide: The corporate design is always stored together with fixed templates and product options, is adhered to accordingly and the unadulterated brand presence remains assured. Your employees do not create new designs, but personalize the templates:
- via data upload with stored product configurations
- via customization templates
- with permanently stored data, where only the selection of the quantity is required
This means that the order is both autonomous and administratively contained. Automated print data preparation speeds up the production process.
Printing is not always necessary: generated pdf or jpeg files can also be made available for websites or social media.
Marketing and purchasing are noticeably relieved with this solution because the process runs through without manual intervention:
- Branches, field staff or partners access the same templates, but can individualize their contact data.
- All employees at the head office maintain an overview via access and reporting. This simplifies training and saves coordination in the event of vacation or illness.
- Thanks to automated approval processes, defined layouts and mandatory fields, the error rate is significantly reduced - and with it the effort required for correction loops.
- Orders can be placed regardless of business hours and contact persons, even at short notice, at night or at the weekend.
- Reorders can be controlled easily and precisely - without surpluses or shortages. Spontaneous actions can also be stocked quickly.
- All templates are permanently configured in the corporate design. This ensures that logos are used appropriately, colors are print-fast and parameters such as fonts, paper thickness and finishing always remain correct.
- The use of templates also makes it possible to integrate image and content databases. There is no need to create print data and process costs are reduced.
- You can easily design and order recurring printed matter yourself - without long coordination loops with an agency or print shop.
- Because all prices are stored in the system, there is no need for quotation processes and comparisons. The costs are transparent for every order.
